Caine’s Arcade. This is amazing, heartfelt, and touching. This is the spirit of innovation and imagination that we need to instill in our children.
Here’s something from 2008. I had seen the dog/bread execution, but not the rest of this excellent campaign, so perhaps it will be new for you guys, as well.
The idea that “You eat what you touch” is perfect for an antibacterial soap. In addition, the Photoshop work is fantastic and completely justified by the concept. My only quibble is with the fish/milk execution, which really does feel like the odd man out. I can easily imagine how pet hair and germs will get into foods that I touch (like bread and muffins), but since one doesn’t touch milk, I don’t feel so convinced by the proposition that fish will contaminate baby formula. Since it’s the fourth execution in the campaign, and since campaigns typically have just three executions for awards show purposes, I’m guessing the fish concept was ordered up by the client to address a strategy of speaking to new parents.
Anyway. It’s a great campaign, and these are all high-res, so enjoy. Full credits below.
Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Art Director: Andruya Andrus
Copywriter: Anton Jaya
Photographer: Jeremy Wong, Nemesis Pictures
Retoucher: Evan, Magic Cube
Published: August 2008
Marcus Sheridan shares his content strategies
A testament to how awesome people are.
Twitter Launched “Brand Page.”
Twitter jumped into the foray with Google+ and Facebook into the world of brands by launching their own brand page. This announcement was made with their major redesign announcement. It’s a nice one-two punch.
Twitter would allow for more lay out customization. Brands would be able display their logo more prominently on the their brand page. Twitter brand page would also allow for tweets viewing options Brands would be able to choose which tweets would be displayed at the top.
Some concerns and questions regarding the launch includes; the ability for conversion of old twitter pages into brand pages, will it be a forced change or will it be voluntarily?
The tests are done using a webcam to track eye movements. As you can see, for Facebook, viewers eyes directly go straight into profile picture, down to recent content, and right onto mutual friends. LinkedIn on the other hand, has their focus on job titles before profile pictures.
These two lovely ads are similar in concept, and they both illustrate a couple of important points in making ads.
First of all, you always want to leave a gap for your readers to fill in, something for them to get.
Second, you want as much as possible to address some real insight about how human beings think and feel and behave. Both these ads derive their power from the same insight: That as much as human beings (in this case, guys) know what society expects of them, they find it very hard to resist or defer the things that give them the most pleasure. Awesome work.
The Nintendo ad came from Leo Burnett in Milan; the Band Sports ad is from Ogilvy Brasil.